Descripty connects to Eloqua and Marketo, reads a lead's full activity history, and writes a narrative summary your sales team will actually use.
The Problem
Your reps get a number and a timestamped activity log. Nobody is synthesizing that into something actionable.
A score of 85 doesn't tell a rep what the lead cares about, what they've researched, or how to open the conversation.
Timestamps and page titles don't reveal intent. Reps skim or skip them entirely, missing the signals that matter.
When reps do dig in, they're spending minutes per lead piecing together a story that should already exist.
Before & After
"This director-level contact at a mid-market SaaS company has been actively evaluating a platform switch over the past two weeks. They downloaded the integration guide, attended a competitive comparison webinar, and have returned to pricing twice this week. Their most recent visit focused on enterprise case studies before submitting a contact request. Signals suggest late-stage evaluation with integration capabilities as a primary concern."
How It Works
Authenticate with Eloqua or Marketo. Descripty reads contact profiles and activity data through native APIs.
Optionally add a guiding prompt or upload strategy documents to steer descriptions toward your current GTM motion.
Descripty writes a narrative summary and saves it to a field in your platform — visible wherever your reps already work.
Capabilities
Descripty generates useful lead descriptions from activity data alone. Add a guiding prompt to steer the focus, or upload your sales playbooks and strategy docs to deeply customize descriptions to your go-to-market motion.
Platform Support
Native API integration with contact and activity data
Full activity and lead profile access via REST API
Pricing
Descripty is licensed by monthly lead assessment volume in simple blocks. Exceed your block and the service keeps running — no interruptions, no surprises.
We're onboarding early customers now. Reach out and we'll be in touch.